Bio & Resume

Simple creative solutions for complex problems.

I have over 20 years of experience in traditional and digital media. As an early convert to the web and a digital junkie, I have comprehensive knowledge of many digital technologies, web, social, mobile and games. This experience has given me a passion for exploring new technology and integrating creative ideas across all types of media. I have learned to be responsive and adaptive to new mediums. It is just different variables of the challenge of brand communication. Communication is an Art and integrated communications makes a strong brand.

My experience crosses a vast spectrum of industries including Entertainment, Education, Finance, Healthcare, Insurance, Lifestyle, Technology, Gaming and Non-profit. My past clients have ranged from large corporations with expansive budgets to small non-profits with no budget. My strengths include brainstorming new ideas, conceptual thinking, strategic direction, working with clients, managing vendors and mentoring creative teams. I understand the importance of listening to clients and managing their expectations. I know how to stick to schedules, make deadlines, work with vendors and delegate tasks as needed. I work well in a team environment either directing or supporting, but I can manage jobs independently from start to finish.

Specialties: Brand Therapist, Pixel Master, Vector Visionary and UX Motivator.

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Experience

Concentric Life, New York, NY
Group Art Supervisor (Freelance)
Feb 2024 – July 2024
Clients: Wegovy (DTC/HCP/Global relaunch), Zegalogue (HCP)

FCB Health, New York, NY
Associate Creative Director (Freelance)
Aug 2022 – Aug 2023
Client: Iptacopan Novartis (unbranded DTC/HCP launch)

Concentric Life, New York, NY
Group Art Supervisor (Freelance)
Oct 2020 – May 2022
Clients: FreeStyle Libre 2 (DTC/HCP), FreeStyle Libre 3 (DTC/HCP/Global Launch)

FCB Health, New York, NY
Associate Creative Director (Freelance)
Feb 2020 – Oct 2020
Client: Kesimpta (HCP Unbranded and branded, US/Global launch)

Mirrorball, New York, NY
Group Creative Director
May 2019 – Oct 2019
Clients: Jack Daniels, Dixie Brands

Saatchi & Saatchi Wellness, New York, NY
Associate Creative Director (Freelance)
Oct 2018 – April 2019
Clients: HUMIRA Complete (DTC/HCP), Skyrizi Complete (DTC/HCP Launch)

McCann Health, New York, NY
Associate Creative Director (Freelance)
Nov 2015 – Mar 2018
Clients: Entresto (DTC Launch), Mirena (DTC), Kylena (DTC), Skyla (DTC/HCP Launch)

Saatchi & Saatchi Wellness, New York, NY
Associate Creative Director (Freelance)
Jul 2014 – Sep 2015
Clients: Alegra (OTC), Arimidex (DTC), Aptiom (DTC), Heartgard (DTC), Humira (DTC/HCP), Frontline (DTC), GetMeHome.com (DTC), Nasacort (DTC), Nexium (DTC/HCP), Nextgard (DTC)

Playground Group Inc., Brooklyn, NY
Creative Director (Freelance)
Jul 2014 – Present
Clients: New York Transit Museum, Freelancers Union, MyBestBirth.com, Occupy.com, TheWellProject.org, JMI Sports

Playground Group Inc., Brooklyn, NY
Creative Director / CEO
Nov 2006 – Jul 2014
Clients: Academy of Television Arts & Sciences (Emmy’s), Animax TV, Arkadium, AXN, AXN Beyond, BrooklynChildren.com, CanalSony, Freelancers Union, Game Show Network (GSN), GameTrust, Linkin Park, MyBestBirth.com, Occupy.com, ONE TV Asia, Sony Entertainment Television (SET), SonyMAX, Sony Pictures Television International, TheWellProject.org, JMI Sports

Game Trust, New York, NY (acquired by Real Networks)
Creative Director
Nov 2005 – Nov 2006
Managed the NY Creative team:
– Game Platform design/development
– Game design/development
– Customer/Brand Solutions & Integrations
– Company Marketing and PR

Playground Group Inc., San Francisco, CA
Creative Director / Partner
Jul 2001 – Nov 2005
Clients: Levi’s, Gap Kids, Timbuk 2, iWin, JamDat Mobile (acquired by EA), 24 Hour Fitness, American Land Conservancy, AcroSports, Katazo, ServePath, SidiUSA, Cleaire, Toy Vault, Total Rhythm, Cazabba Marketing, Seidel Advertising, Hoffman/Lewis Advertising

Seven Ten Split, San Francisco, CA
Senior Art Director
Apr 2000 – Feb 2001
Clients: eWork, PeoplePC, Gamers.com, Intel, DemandLine.com and Katmango

Mojo Unlimited, Chicago, IL
Senior Art Director
Mar 1999 – Apr 2000
Clients: Gatorade.com, FCB, Leo Burnett and First American Bank

Sweater Magazine / Velocity Magazine, Chicago, IL
Senior Art Director
Aug 1998 – Mar 1999
– Art Directed magazines from editorial conception to press-checks
– Created web sites and corporate identity
– Managed design staff contractors and vendors.

WebStyles, Chicago, IL
Senior Art Director
1997 – 1998
Clients: Motorola, Optimark, CBOE and Chicago Park District