Bio & Resume

Simple creative solutions for complex problems.

I have over 20 years of experience in traditional and digital media. As an early convert to the web and a digital junkie, I have comprehensive knowledge of many digital technologies, web, social, mobile and games. This experience has given me a passion for exploring new technology and integrating creative ideas across all types of media. I have learned to be responsive and adaptive to new mediums. It is just different variables of the challenge of brand communication. Communication is an Art and integrated communications makes a strong brand.

My experience crosses a vast spectrum of industries including Entertainment, Education, Finance, Healthcare, Insurance, Lifestyle, Technology, Gaming and Non-profit. My past clients have ranged from large corporations with expansive budgets to small non-profits with no budget. My strengths include brainstorming new ideas, conceptual thinking, strategic direction, working with clients, managing vendors and mentoring creative teams. I understand the importance of listening to clients and managing their expectations. I know how to stick to schedules, make deadlines, work with vendors and delegate tasks as needed. I work well in a team environment either directing or supporting, but I can manage jobs independently from start to finish.

Specialties: Brand Therapist, Pixel Master, Vector Visionary and UX Motivator.

Check out my professional profile on LinkedIn

Click here to view resume as a PDF

Experience

FCB Health, New York, NY
Freelance Creative
Feb 2022 – Present
Clients include:
Novartis (unbranded)

Concentric Health Experience, New York, NY
Freelance ACD
Oct 2020 – May 2022
Clients include:
FreeStyle Libre

FCB Health, New York, NY
Freelance ACD
Feb 2020 – Oct 2020
Clients include:
Kesimpta

Mirrorball, New York, NY
Group Creative Director
May 2019 – Oct 2019
Clients include:
Jack Daniels, Dixie Brands

Saatchi & Saatchi Wellness, New York, NY
Freelance ACD
Oct 2018 – April 2019
Clients include:
HUMIRA Complete, Skyrizi Complete

McCann Health NY, New York, NY
Freelance ACD
Nov 2015 – Mar 2018
Clients include:
Entresto, Mirena, Kylena, Skyla

Saatchi & Saatchi Wellness, New York, NY
Freelance Creative
Jul 2014 – Sep 2015
Clients include:
Alegra, Arimidex, Aptiom, Heartgard, Humira, Frontline, GetMeHome.com, Nasacort, Nexium, Nextgard

Playground Group Inc., Brooklyn, NY
Freelance Creative Director
Jul 2014 – Present
Clients include:
New York Transit Museum, Freelancers Union, MyBestBirth.com, Occupy.com, TheWellProject.org, JMI Sports…
Full client list at www.playgroundgroup.com

Playground Group Inc., Brooklyn, NY
Creative Director / CEO
Nov 2006 – Jul 2014
Clients include:
Academy of Television Arts & Sciences (Emmy’s), Animax TV, Arkadium, AXN, AXN Beyond, BrooklynChildren.com, CanalSony, Freelancers Union, Game Show Network (GSN), GameTrust, Linkin Park, MyBestBirth.com, Occupy.com, ONE TV Asia, Sony Entertainment Television (SET), SonyMAX, Sony Pictures Television International, TheWellProject.org, JMI Sports…
Full client list at www.playgroundgroup.com

Game Trust, New York, NY (acquired by Real Networks in 2007)
Creative Director
Nov 2005 – Nov 2006
Managed the NY Creative team:
– Game Platform design/development
– Game design/development
– Customer/Brand Solutions & Integrations
– Company Marketing and PR

Playground Group Inc., San Francisco, CA
Creative Director / Partner
Jul 2001 – Nov 2005
Clients include:
Levi’s, Gap Kids, Timbuk 2, iWin, JamDat Mobile (acquired by EA), 24 Hour Fitness, American Land Conservancy, AcroSports, Katazo, ServePath, SidiUSA, Cleaire, Toy Vault, Total Rhythm, Cazabba Marketing, Seidel Advertising, Hoffman/Lewis Advertising
Full client list at www.playgroundgroup.com

Seven Ten Split, San Francisco, CA
Senior Art Director
Apr 2000 – Feb 2001
Clients included:
eWork, PeoplePC, Gamers.com, Intel, DemandLine.com and Katmango

Mojo Unlimited, Chicago, IL
Senior Art Director / Senior Designer
Mar 1999 – Apr 2000
Clients included:
Gatorade.com, FCB, Leo Burnett and First American Bank

Sweater Magazine / Velocity Magazine, Chicago, IL
Senior Art Director
Aug 1998 – Mar 1999
Art Directed magazines from editorial conception to press-checks, created web sites and corporate identity. Also managed design staff contractors and vendors.

WebStyles, Chicago, IL
Senior Art Director
1997 – 1998
Clients included:
Motorola, Optimark, CBOE and Chicago Park District

Okrent Associates, Chicago, IL
Senior Designer
1996 – 1997