Academy of Television Arts & Sciences


For the 61st Primetime Emmy Awards, while working at Playground Group, I spearheaded a massive, design and expansion of the Academy of Television Arts & Sciences websites. We created three distinct, new interactive online destinations: the new, year-round television Academy fan and consumer-oriented; the Television Academy member site,; as well as the academic-focused The web site was rolled out in various stages prior to The 61st PRIMETIME EMMY® AWARDS event and show on CBS.



The Academy of Television Arts & Sciences launched their new consumer focussed site in preparation of announcing the nominees for the 61st Primetime Emmy Awards. The goal was a site that incorporated a stylish layout, professional video, high quality photo galleries and allowed for flexible content management, managed by their internal staff–all while keeping up with high performance traffic demands. Based on these requirements, we created using the Drupal CMS and Brightcove Video Platform. was the first site launch of four sites created by Playground Group. The Academy’s member website,, the foundation website, and the members only community.

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Emmys Foundation

The Television Academy of Arts and Science Foundation serves the community through youth programs, educational grants and faculty training and access. With such a broad range of demographics and purposes they need a site that appeals to a large audience while providing ease of use through concrete paths to desired locations. With a clean UI and dedicated modules the site now serves each purpose with ease. In addition the foundation also works closely with the Archive of American Television which had an existing web site. Through the use of typography, photography, illustrations, icons and other graphic elements we were able to create a seamless transition between the two web properties.

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The Television Academy of Arts and Science has a need to stay connected and relevant to the members they serve. After deep review of their member requirements, security and desire to share information quickly. We created an enhanced interface that informed and entertained. Through an integration with their membership database and development of a new online community, we elevated the usability for the Academy’s 15,000 members.

View Project: Emmys.TV