Jack Daniels House no. 7 “Las Vegas”
The House No. 7 Experience was inspired by the various rooms iconic to a rock star’s roadside motel, housing distinct engagements that bring Jack Daniel’s music and culture together. Hosted July 2019 at the iconic and recently renovated Thunderbird Hotel, Jack Daniel’s was able to activate House No.7 is it’s truest form.
The complex nature of House No.7 kept its guests wondering what exactly they were walking into. “I didn’t have a clue what to expect” was a common #OverheardAtHouseNo7 quote. Once the hotel guests checked in, they were greeted by over 25 themed rooms, engaging talent, tasty cocktails, music and mayhem! The vast groups of guests – think influencers, biker gangs, frat boys, drag queens, grandparents and Las Vegas tourists…. made for an unforgettable time.
OBJECTIVE:
● Acquire new drinkers
● Improve Jack Daniel’s perception
● Create cultural relevance
● Leverage NBA partnership
Client: Jack Daniels / Mirrorball
Project Role: Group Creative Director
Date: July 5th and 6th, 2019 Thunderbird Motel, Las Vegas NV
Features:
DECOR & SIGNAGE
Vinyl Appliques
Custom Dimensional Lettering
Vessels & Props
Stage Backdrop
Uniforms
Branded Cups and Napkins
TECHNICAL
Video Screens
Sound & Lights
Staging
Trucking & Logistics
STAFFING
Brand Ambassadors
Creative Services
Production Assistants
Video/Still Photography/Social Media
FURNISHINGS
Retail Fixtures/Custom Props
Bars/Countertops
Lounge Furniture
Stage Furniture
Flats/Dividers
Pipe & Drape
Influencers and Press Videos:
